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Pick a format, drop your files in, and the conversion starts by itself.

1. Choose the output format: JPG, PNG, WebP, AVIF, or PDF if you're on Pro
2. Set the quality if you want to; the slider only appears for lossy formats
3. Drag your files onto the drop zone, or click it to browse
4. Conversion begins as soon as the files land
5. Download them one at a time, or take the whole batch as a ZIP

The slider sets the compression level for the lossy formats: JPG, WebP and AVIF. A higher number keeps more detail and makes a bigger file. Our defaults are 92 for JPG, 85 for WebP and 80 for AVIF, and at those settings the difference from the original is invisible at normal viewing size. PNG is lossless, so it gets no slider.

EXIF is the hidden data your camera writes into a photo: GPS coordinates, the camera and lens model, the timestamp, the exposure settings. heic.site strips it during conversion as a privacy measure. Metadata preservation is not currently available, so keep the original if you need its EXIF data.

Free converts 3 files per batch, with no limit on how many batches you run. Pro removes the batch limit, so you can drop in a whole folder and take the results as one ZIP. Files go through one after another to keep memory use down, and since the work happens on your own device, your browser's memory is the real ceiling — on an older machine or a phone, 50-75 files per batch is a safe size.

See what Pro includes →

The image bytes and filenames stay on your device while conversion runs. The page still makes normal analytics requests and records anonymous format, file-size, timing and conversion-engine data; it does not send the image itself. The exception is Pro sharing, which uploads only the converted files you explicitly choose to share.

HEIC, HEIF, AVIF, WebP, PNG, JPG and JPEG, GIF, BMP, TIFF and TIF. The converter identifies the format from the contents of the file rather than the extension. TIFF deserves a note — no browser decodes it natively, so we ship our own decoder and run it in a background thread, which is why TIFF works here and fails on most in-browser converters. A multi-page TIFF converts its first page only.

It depends on where the file is going next. One thing to watch for: converting an image with transparency to JPG turns those pixels black, because JPG has no alpha channel. PNG and WebP keep transparency intact.

Your browser has no AVIF encoder attached to its canvas. We run a real encoding test before offering the option and grey it out when that test fails, because browser support changes and a file named .avif with something else inside helps nobody. Reading AVIF is separate and works in modern browsers, so converting from AVIF is unaffected.

Safari on macOS and iOS uses the hardware-accelerated HEVC decoder Apple builds into the chip, so HEIC decoding runs on dedicated silicon instead of in software. That's faster than the WebAssembly decoder the other browsers fall back to. Once the image is decoded, the encoding step to JPG or PNG takes the same time everywhere.

Pro is $5 USD a month, or $50 USD a year, with an available local currency shown automatically at Stripe checkout. The batch limit goes away, so instead of 3 files at a time you can drop a whole folder in and take the results as one ZIP, still converted in your browser however large the batch. Pro also unlocks PDF output, with the page sized to the image rather than to letter paper, and file sharing, which turns a set of converted files into a link you can send someone.

See what Pro includes →

Convert your files first, then look below the file list for the "Share files" section that Pro accounts see. Pick an expiry of 24, 36 or 72 hours, add a recipient address if you want us to email the link, and press "Get Link". One share holds up to 10 files, or 50 MB in total. We only send that email once your own address is confirmed, because the message names you as the sender. Access stops at expiry; an hourly cleanup deletes the files and retries any storage deletion that fails.

Open your account page and click "Manage Billing". That hands you to the Stripe billing portal, where you can change your payment method, switch between the monthly and yearly plans, pull up invoices, or cancel. Cancelling takes effect at the end of the period you've already paid for, so you keep Pro until then.

Go to your account →

Work through these in order.

1. Refresh the page and convert again
2. Try a different browser; Chrome is the most reliable of them
3. Check the file really is a valid image, and rename it if the name carries unusual characters
4. For files over 50 MB, your browser may be running out of memory, so convert fewer at a time

We check the header bytes rather than trusting the extension. If you see that message, the file is probably corrupted, or incomplete from a download that stopped early, or not HEIC at all despite its name. Fetch it again from the source and try once more.

Converting to a lossy format at a low quality setting costs you detail, so push the slider to 95 or higher and compare again. Colours are a different problem. If they look off, the source is probably in a wide gamut like Display P3 that the output can't carry — JPG and PNG are sRGB, while WebP and AVIF hold wider gamuts. And if parts of the image have gone black, the original had transparency, which JPG can't store. Convert to PNG or WebP instead.

There's no password reset flow yet. Email support and we'll get you back into your account. Check that you're using the same address you signed up with.

Share links are timed in UTC. If an expiry looks wrong, it's usually a timezone difference rather than a broken link. A link expires exactly 24, 36 or 72 hours after the moment it was created, measured on server time.